OnlineTradesmen Privacy Policy

We Value Your Privacy

OnlineTradesmen is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you use our website. Please read this policy alongside our Terms of Use and Cookie Policy.

Information We Collect

Homeowner Information

  • Contact Information: Name, email, phone number.
  • Project Details: Information about your renovation needs.

Business Information

  • Contact Information: Name, email, phone number, location.
  • Identity: Details provided when applying to join our service.
  • Business Information: Trade, services, business incorporation, registration and related details.
  • Qualifications & Accreditation: Qualifications, accreditations, insurance cover, and/or references for tradespeople or businesses applying to join.

Other Information

  • Technical Information: IP address, browser type, pages visited.
  • Demographic Information: Age, gender, interests (anonymous).
  • Cookie-Based Information: Performance and targeting data (with consent, managed in cookie settings).

How We Use Your Information

  • Providing Our Service: To connect you with qualified tradespeople and manage your requests.
  • Understanding Our Users: Analyzing how people use our website to improve it.
  • Communicating with You: Service updates and, if you agree, occasional offers relevant to your interests (you can change preferences anytime).
  • Security and Legal Purposes: To protect our website and comply with legal requirements.
  • Targeted Advertising: Personalizing advertising on our website or via platforms like Google Ads and Bing (manage preferences in cookie settings).
  • Verifying a Business: Validating the identity, suitability, and qualifications of tradespeople and businesses that apply to join our service.

Legal Basis for Processing Business Data

In addition to the purposes outlined above, we may process a tradesperson’s business and personal information based on our legitimate interests in operating a successful online marketplace, including:

  • Verifying identification, qualifications/accreditations, and references to ensure user trust and safety.
  • Verifying provided insurance policies for legitimacy and suitability.
  • Verifying and publishing provided business details as a business profile on our website.
  • Matching you with potential homeowner leads interested in your services.
  • Providing customer support for tradespeople using our platform.
  • Analyzing usage trends to improve the platform for homeowners and tradespeople.

We strive to ensure that our processing is proportionate to these legitimate interests and does not unduly impact your privacy rights.

How We Protect Your Information

We take technical and organizational measures to keep your data secure, including encryption and limiting access to those who need it to provide our services.

Your Rights

Under the GDPR as a consumer, you may:

  • Access your information.
  • Correct your information.
  • Delete your information in certain circumstances.
  • Restrict certain types of processing.
  • Request data portability.
  • Manage your consent via cookie settings.

Note: As a business registering on our platform, the GDPR data subject access rights outlined above do not apply directly to you. We are still committed to protecting your business information and you can contact us with any inquiries about your data.

Data Retention

The retention period depends on the type and purpose of the data. Some periods are required by law; otherwise, we retain data no longer than necessary.

Data TypeRetention PeriodJustificationHomeowner Contact & Project Information7 years after project completionOngoing support, service history, and legal/contractual obligations.Tradesperson Contact & Business Information7 years after last account access or account terminationMaintain business records, service history, and potential legal/contractual purposes.Website Activity Logs (IP, Browser, etc.)6 monthsShort-term security, analytics, and troubleshooting (dependent on consent choices).Data Breach Notifications

If a data breach occurs, we will notify affected users and relevant authorities in accordance with applicable regulations.

Changes to This Statement

We may update this Privacy Statement periodically. Significant changes will be communicated clearly.

Children’s Privacy

We take the protection of children’s privacy seriously. For details on handling data relating to minors, please see our Terms of Use.

Cookie Policy

We use cookies and similar technologies. For full details on the cookies we use and how to manage your preferences, please see our Cookie Policy.

Digital Services Act

OnlineTradesmen takes steps to comply with the Digital Services Act. Mechanisms are in place to allow users to report potentially illegal content or activity (see Terms of Use).

Contact Us

If you have questions or wish to exercise your rights, please contact: dpo@onlinetradesmen.com or contact us via your online account.